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Consumer-side Menstrual Tracking App Design

Aura

Know Your Rhythm. Own Your Glow.

A cycle and emotion companion that connects first-time personalization, daily mood logging, pattern review, and just-in-time support.

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Project Banner

Know Your Rhythm. Own Your Glow.

以品牌主张建立 Aura 的第一印象:周期、情绪与自我掌控。
Aura project cover full page

Project Banner

Track. Understand. Thrive.

从记录到理解,再到更稳定的日常管理。
Aura concept page full design board

01 Research

研究不止证明问题存在,而是定义可被设计介入的情绪支持边界。 Research reframes cycle tracking as an emotional support problem, not only a data-recording task.

User Research

Treat mood as a primary cycle signal.

用户研究把情绪波动从“附加记录项”提升为核心状态,帮助后续设计围绕感受、原因和行动建立闭环。
Aura user research and persona full page

Competitive Analysis

Find the opportunity in what competitors interrupt or overlook.

竞品分析将广告打断、医疗化表达和浅层记录转化为定位机会:更安静、更连续、更重视情绪解释。
Aura competitive analysis full page

Pain Point to Solution

Convert abstract discomfort into interface responses.

痛点并没有停留在结论层,而是被拆成可触发的设计动作:记录、解释、提醒、安抚和继续支持。
Aura pain point to solution map full page

02 Process

从发散到收敛,每一步都服务于“少打扰、可持续记录”的体验目标。 The process translates research signals into task flow, information structure, and visual behavior.

Ideation Board

Map support scenarios before deciding features.

早期发散先识别用户什么时候需要被提醒、被解释或被安抚,再决定哪些功能值得进入产品。
Aura ideation board full page

User Flow

Keep the journey continuous after onboarding.

流程设计避免一次性问卷和日常使用脱节,让目标选择、记录、复盘和求助形成可回到的路径。
Aura user flow full page

Wireframes

Validate the decision sequence before visual polish.

线框阶段优先检查信息顺序、输入负担和导航回路,确保界面好看之前先足够好用。
Aura wireframes full page

Style Guide

Use softness as a usability choice.

圆角、紫色和手绘标记不是装饰,而是在敏感健康场景里降低压力、建立亲近感的交互语气。
Aura style guide full page

03 Design

核心界面从第一次进入开始建立信任,再逐步降低日常记录成本。 The final UI turns sensitive inputs into a rhythm of setup, daily check-in, review, and support.

Onboarding

Ask only what earns better guidance.

Onboarding 控制提问节奏,让每一次输入都能被用户理解为后续预测、记录和建议的依据。
Aura onboarding full design board

Today Page

Make today’s state readable at a glance.

周期环把抽象的生理进程压缩成一个可快速判断的状态中心,减少用户每天打开应用时的理解成本。
Aura Today page full design board

Mood Tracking

Lower the threshold for honest self-reporting.

表情、分类和轻量输入让记录更接近日常表达,而不是问卷填写,从而提高连续记录的可能性。
Aura mood tracking full design board

Calendar Page

Let patterns emerge through time.

日历不是单纯归档,而是把周期、症状和情绪放回时间轴,让用户看见重复出现的身体信号。
Aura calendar page full design board

Track and Analysis

Close the loop between input and insight.

分析页把碎片化记录转译成趋势和解释,回应用户“我为什么会这样”的核心问题。
Aura track and analysis full design board

Community

Design belonging without forcing exposure.

社区以话题和共感建立安全感,让用户可以获得陪伴,同时保留健康议题所需要的边界。
Aura community page full design board

AI Advisors and Music

Offer support at the moment of need.

AI 顾问和舒缓音乐把“知道状态”推进到“立刻获得帮助”,补齐记录工具常缺失的行动层。
Aura AI advisors and music full design board

04 Overview

最终界面墙验证的是一致性,而不只是数量。 The screen wall shows how the product language holds across onboarding, tracking, insight, and support.

Screen Wall

One product language across different emotional states.

界面墙用同一套视觉和交互语气串联记录、复盘、社区和支持,证明系统可以承载不同强度的用户需求。
Aura full screen wall